Sizzling vax summer time? Courting apps encourage vaccination | Vogue

Dating Apps are attempting to make getting vaccinations “sexy” in a new partnership with the White House.

Tinder, Hinge and OkCupid are amongst the dating apps that are part of the initiative, which will allow users to see if their potential dates are either fully vaccinated, not yet vaccinated or ‘prefer not to disclose’.

In exchange the apps are giving users premium features. Hinge will offer a free ‘Rose’ to users who set their vaccination status, Tinder will give you a free ‘Super Like’. Both of these ‘premium features’ will tell a potential date that they’re interested, so increasing the chances of matching. According to research from Tinder, you are more likely to get a date if you have been vaccinated: more than half of their Gen Z users says they’re only interested in going on a date with a person who is vaccinated. However, a different study found that Americans under 35 are least likely to say they will get vaccinated.

Americans under 35 are least likely to say they will get vaccinated. Photograph: Shannon Fagan/Getty Images

“Social distancing and dating were always a bit of a challenging combination,” White House coronavirus adviser Andy Slavitt told reporters on Friday, according to Reuters. “We have finally found the one thing that makes us all more attractive: a vaccination.”

Tinder will also be adding some other elements to its app, such as a vaccine location tool and links to official information about the vaccination from the World Health Organisation. Other dating sites taking part in the initiative include Hinge, Plenty of Fish, BLK and Chispa.

Although virtual dating is expected to stick around post pandemic users still prefer to connect in person. According to Hinge, almost 80% of users discuss Covid safety measures with their matches because users still prefer to connect in person.

“I believe true love and connection happens in person, in real life,” CEO of Hinge Justin McLeod said. “So I am thrilled and honoured that Hinge had the chance to work with the White House to increase vaccination awareness across the country so our community can start meeting up safely once again.”

More than 60% of Americans are now partially vaccinated. The White House hopes to increase that to 70% by July 4th.

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