Former England goalkeeper Peter Shilton says playing promoting in soccer “wants to vary” as a result of soccer shirts are a “backdoor manner” of exposing children to the business.
Shilton, England’s most capped participant, had a 45-year playing habit.
On Tuesday, he joined campaigners handing in a 12,000-strong petition to 10 Downing Avenue calling for an finish to playing sponsorship in soccer.
“This authorities must do one thing about it,” Shilton informed BBC Sport.
The 71-year-old additionally delivered a letter to Prime Minister Boris Johnson as he feels the difficulty is “very near my coronary heart” and has written a guide along with his spouse Steph about how he overcame his habit and has been gamble-free for over six years.
“The regulation wants to vary,” Shilton mentioned. “If they do not lots of people like myself and others who’ve misplaced family members by means of suicide will likely be bitterly upset.
“We get increasingly more letters about how a lot playing retains cropping up on TV or gamblers who’ve stop getting pop-up adverts. It must be regulated and this authorities must do one thing about it.”
The federal government is reviewing adjustments to the 2005 Playing Act, and plans to publish its findings and proposals by the top of the 12 months.
A Division of Tradition, Media and Sport (DCMS) spokesperson mentioned: “We’re completely dedicated to defending folks liable to gambling-related hurt.”
They added that the DCMS would guarantee new legal guidelines “are match for the digital age, together with advertising and promoting”.
Shilton was joined by co-founders of Playing with Lives, Charles and Liz Ritchie, whose son Jack took his personal life in 2017 after scuffling with playing habit.
“Jack is with us each time we do one thing like this,” Charles Ritchie mentioned. “We all know he would need this modification. He cherished soccer and he would see the injury that soccer is doing to his friends.”
The federal government mentioned that it had already acquired 16,000 responses to its name for proof and Tradition Secretary Oliver Dowden has supplied to fulfill Playing with Lives “to make sure their voices are heard”.
English Soccer League chairman Rick Parry says a playing sponsorship ban may price golf equipment £40m a 12 months and a few golf equipment may go below.
He additionally mentioned the EFL commissioned analysis suggesting there may be “no proof” promoting will increase the variety of drawback gamblers, of which there are 245,000 in England in response to a 2018 research by NHS Digital.
However Shilton mentioned: “When you have a enterprise mannequin and you might be reliant on cash from playing corporations then there’s one thing flawed. There are a number of golf equipment who do not promote playing and so they appear to outlive.
“Below the floor there are much more folks affected by playing than we all know.
“I finished six-and-a-half years in the past, and I need to get that message over to folks which you could cease with the precise assist.”
A Betting and Gaming Council spokesperson mentioned a whistle-to-whistle ban on TV betting commercials throughout stay sport earlier than the 9pm watershed “has led to a 97 per cent discount within the quantity of such advertisements seen by kids at the moment”.
It additionally mentioned playing adverts in Euro 2020 fell by greater than a half in comparison with the 2018 world Cup whereas “a minimum of 20 p.c of our members’ TV and radio promoting can also be safer playing messages”.